Perch Finance
The itch
Budgeting apps guilt-trip their users into churning. Design money software that people open without dread.
The experiment
A bird mascot with opinions instead of red warning banners. Saving streaks get confetti; overspending gets a raised eyebrow, never a shame screen. Tone-of-voice spec written before a single screen.
What came out of the lab
- Identity + 24-screen app concept
- Mascot rig: 9 moods mapped to account states
- Copy deck: 60 microcopy moments, zero guilt