Lab concept · brand + web · 2026

A soda brand, from nothing to nationwide-loud in a fortnight.

Flavour 01

Citrus Riot

Blood orange, a static shock of yuzu, and a frankly rude amount of fizz.

Pairs with: launch days, loud playlists.

Flavour 02

Berry Static

Boysenberry buzz with a violet hum — the flavour equivalent of neon at night.

Pairs with: late sprints, lights off.

Flavour 03

Lime Hazard

Caution-tape lime. Sharp enough to require the safety briefing.

Pairs with: shipping Fridays.

One can rigThree flavoursPalette follows the liquid

The system

One identity, twelve surfaces

Off the shelf

The flavours, rendered loud

Concept renders generated with AI in the lab, art-directed shot by shot to match the hand-built brand system. Everything around them — the spinning can, the type, the interface — is code.

Concept render: tangerine Tonic can floating among blood-orange slices and fizz

Concept render: violet Tonic can amid berries and electric sparks

Concept render: lime Tonic can with caution-stripe confetti and soda splash

Concept render: all three Tonic flavour cans lined up on a cream pedestal

Brand + Web2026Lab concept — self-initiated

The itch

Prove the full pipeline — name, identity, packaging, launch site — can ship as one coherent system in a fortnight, not a quarter.

The experiment

Brand and site designed in the same file from day one. The can IS the hero: type tested on curved labels first, so the web type system inherited real constraints. Motion language (fizz, bounce, pop) derived from the product itself.

What came out of the lab

Name-to-launch system in 2 weeks of lab time
12-piece identity kit: cans, posters, social, merch
Launch site with scroll-spin cans at 60fps

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